Experience

Founded BALTAD to develop ideas, campaigns and content across advertising, television, film, branded content, digital and social media.

Responsible for social media management, editorial planning and content across a portfolio of clients, while acting as a direct bridge between clients and internal teams.

Also involved in new partner acquisition, commercial relationships and new business opportunities.

Taught Advertising, Creativity and Creative Industries, bringing real agency experience into the classroom.

Focused on creative thinking, campaign concepts, copywriting, radio, storytelling and the process behind turning a brief into an idea.

Worked regularly with Ogilvy Lisbon's creative department on campaigns and communication projects for national and international accounts.

Co-responsible for the Modelo Continente account for three years, with creative work for brands including Vodafone, BPI, Nestlé, Mazda, Knorr, Skip and Santa Casa.

Created the name Popota and won 2 awards at the 7th Clube de Criativos de Portugal Festival.

Part of BBDO Portugal's creative team, working on major accounts across television, print, radio and integrated advertising.

Clients included Optimus, Pepsi, Nissan, Bayer, Brisa, BES, Jumbo and Bimbo.

Almost a decade creating campaigns for brands including EDP, Lipton, Kodak, TSF, Nestlé, Continente, Sony, KFC and Sogrape.

Work from this period received recognition across Eurobest, EPICA, New York Festival, Unilever Advertising Awards and Clube de Criativos de Portugal, as well as a Cassete de Ouro for Tesa / Beiersdorf.