Case study/Kodak
KodakJWT 95–97
Campaign · TV · Copywriting
JWT · Copywriter · Creative · 1996
The project
A selection of Kodak advertising from Tiago Baltazar’s JWT portfolio between 1995 and 1997.
The idea
Kodak · JWT 95–97
One reel, several pieces of work, and a glimpse into the craft of building memorable brand communication for Kodak in the 1990s.
- Client
- Kodak
- Agency
- JWT
- Role
- Copywriter · Creative
- Disciplines
- TV · Campaign · Copywriting
- Year
- 1996
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