Case study/Lipton
MiamiIce Tea
TV · Campaign · Award-winning
JWT · Senior Copywriter · 1996
The project
Lipton Ice Tea needed a campaign with international appeal and local punch.
The idea
Miami.
Sun, rhythm, refreshment. A world you want to step into. Copy that travelled. Work recognised at Eurobest, EPICA and the New York Festival.
- Client
- Lipton
- Agency
- JWT
- Role
- Senior Copywriter
- Disciplines
- TV · Campaign · Copywriting
- Year
- 1996
Selected work
2 pieces
Refreshment with a passport.
Lipton Ice Tea · JWT
Awards & recognition
- Eurobest
- EPICA
- New York Festival
- Unilever Advertising Awards
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