Case study/Continente
Popota
Naming · Brand · Integrated
JWT · Senior Copywriter · 2005
The project
Modelo Continente needed a name and personality for a new Christmas character.
The idea
Popota.
One word. A character that would return every year, grow with the brand, and become part of how Portugal celebrates Christmas. Named at JWT, awarded at the Clube de Criativos.
- Client
- Continente
- Agency
- JWT
- Role
- Senior Copywriter
- Disciplines
- Naming · TV · Campaign
- Year
- 2005
Selected work
1 pieces
Popota.
A name that stayed.
Awards & recognition
- Clube de Criativos de Portugal, 2× Awards
- 7.º Festival do Clube de Criativos
Next project
Lipton
Miami
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