Case study/Continente
Selected Campaigns
TV · Integrated · Modelo
JWT · Senior Copywriter · 2004
The project
Modelo Continente: campaigns across seasons, promotions and brand moments.
The idea
Retail with personality.
From back-to-school to Easter, from dogs in aisles to music fairs. Copy that made a supermarket feel human, witty and unmistakably Continente.
- Client
- Continente
- Agency
- JWT
- Role
- Senior Copywriter
- Disciplines
- TV · Radio · Campaign
- Year
- 2004
Selected work
2 pieces
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