Case study/Knorr
Todo o sabor
TV · Copywriting
JWT · Senior Copywriter · 2003
The project
Knorr needed to own taste, simply and memorably, on TV.
The idea
All the flavour. None of the fine print.
A line that does the heavy lifting. Proof that product truth, well written, beats hyperbole every time.
- Client
- Knorr
- Agency
- JWT
- Role
- Senior Copywriter
- Disciplines
- TV · Copywriting
- Year
- 2003
Selected work
0 pieces
Next project
Santa Casa
Gigapot
→ View project →